Why use a Real Estate Photographer
92 percent of homebuyers (according to realtor.org) use the Internet as part of their home search? That means that listing photos are a critical factor — it will determine the selling price of a home, how quickly it sells and
whether it sells at all. I’d venture to say that the single most important factor inselling a home is
good photography. Source : www.inman.com
In an internal case study, IMOTO compared 350 listings using their professional photography against 350 similar listings in the same ZIP code. Listings using professional photographers sold 50% faster and 39% closer to the original listing price than similar homes without professional photos. Source : www.realtor.com
The statistics department at Latter & Blum, a New Orleans-based real estate agency, also found listings using professional photography were viewed 118% more than comparable listings.
Source : www.realtor.com
Buyers spend 80% of their time looking at listing photos, and only 20% each on the listing description and
agent description. Source : The Wall Street Journal.
“I used to believe that a good product sold itself,” admitted Phil Knight, co-founder and chairman of Nike Inc.
Lots of real estate agents fall into the same trap. A good house will not sell itself without your assistance.
Even in the best of markets, advertising your listings is essential.
Your clients expect it and they’re paying you to do it right.
The next time you’re tempted to pull out your iPhone to snap listing photos, ask yourself this:
Would Phil Knight whip out his point-and-shoot and snap random photos of a pile of athletic shoes to be used in Nike’s print advertising? Source marketleader.com
Real estate video marketing’s biggest return on investment: high-quality community and listing videos syndicated to YouTube, shared on social Source : inman.com
Did you know that the combination of a photo ad and a video ad gives up to 31% percent more impressions than
if the 2 ad types are used separately. Source facebook.com